Sweden first
Sweden is the intended first market. The company does not currently operate outside Sweden.
Expansion to other EU markets is a later plan — not a claim that the business already operates across the Union.
Gradual expansion
The company plans to expand only after the Swedish activity has been developed and more stable relationships with suppliers and customers have been built.
Any widening of the market is intended to happen step by step, according to what is practical and suitable.
The same model
If expansion comes later, the same basic model is intended to apply: e-commerce focused on individual customers, order-based sourcing, and delivery through third-party services.
Wholesale orders are not intended to be prepared in large quantities.