A complementary path
The primary focus is individual customers. Sales to businesses are a later, complementary possibility — not the starting point.
Business customers may include salons, retailers and other companies, according to their needs and purchase requests.
Not large-scale wholesale
The company does not plan to focus on large-scale wholesale.
Wholesale orders are not intended to be prepared or fulfilled in large quantities. Orders are intended to be handled according to the individual request, not as mass supply.
When this may become relevant
This path is intended only after the Swedish B2C activity has begun to take shape.
There is no claim of current business customers, contracts or ongoing B2B sales.