Skincare
Skincare intended for everyday use, planned for individual customers through the online store.
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Handpicked Quality Selection
Discover our exclusive selection of European beauty products.
- E-commerce
- B2C Focus
- Order-Based
- Sweden First
- Planned EU Expansion
Beauty Selection
A carefully curated selection of beauty and personal care products, where quality and elegance meet beauty.
Our Business Model and Operations
A clear and structured business model focused on the Swedish market, direct-to-consumer sales, and secure supply.
Initial market
Primary Market
The company focuses on the Swedish market, with full commitment to complying with Swedish consumer protection laws and trade regulations.
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Primary focus
Target Customers
Individual Sales (B2C) Direct-to-consumer sales through our online store using secure and trusted payment methods.
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Later stage
Business Services
Business-to-Business Sales (B2B) Supplying beauty and skincare products to beauty salons and retailers based on demand.
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Later stage
Regional Expansion
European Union (EU) Offering shipping and delivery options to EU countries in accordance with applicable trade regulations and laws.
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Operating Model and Supply
Demand-Driven Supply and Operations
A business model based on direct, demand-driven supply (Demand-Driven Supply Model) to ensure the highest standards of quality and operational efficiency. All products are sourced exclusively through licensed and officially registered suppliers and distributors in Sweden and across the European Union, in full compliance with European safety and regulatory requirements for cosmetic products (EU Cosmetic Regulation). This model ensures secure logistics management and transparent financial flows, with full compliance with e-commerce and consumer protection laws.
Learn More About UsBased in Sundbyberg, Sweden
GANDELLE LUMIÈRE AB is an officially registered Swedish company based in Sundbyberg, Stockholm County, Sweden. All business and financial operations are conducted from Sweden in accordance with applicable laws and regulations, as well as consumer protection legislation. Electronic transactions are processed through secure and approved payment solutions, with full compliance with tax transparency requirements and Anti-Money Laundering (AML) standards. Sweden is our primary market, with the possibility of providing services to countries within the European Union in accordance with applicable trade regulations.
A Practical Operating Model
A business model designed to ensure clarity, operational flexibility, and transaction transparency.
Direct Supply Based on Demand
Products are managed and supplied directly based on customer orders through cooperation with licensed and officially registered suppliers and distributors in Sweden and across the European Union.
Direct-to-Consumer Sales (B2C)
The online store is the company’s primary and official sales channel for direct sales to consumers in Sweden, using secure and reliable electronic payment solutions.
Logistics and Delivery
Shipping and deliveries are handled through agreements with approved logistics and delivery companies to ensure shipment tracking and secure delivery to consumers.
Geographic Scope and Expansion
Our operations are primarily focused on the Swedish market, with delivery options to countries within the European Union in accordance with applicable trade regulations and laws.
ABOUT THE COMPANY
GANDELLE LUMIÈRE AB
GANDELLE LUMIÈRE AB is planned as a Swedish e-commerce and trading company in beauty, cosmetics, skincare, haircare and personal care. The primary focus will be selling to individual customers through an online store. The company may later also serve business customers such as salons, retailers and companies, according to their needs and purchase requests. Wholesale orders are not intended to be prepared or fulfilled in large quantities. In the first phase, the company intends to source products to order from suppliers in Sweden or other suitable suppliers, and to fulfil deliveries through third-party services. Sweden is the intended first market. Expansion to other EU markets is planned only after the Swedish activity is established.
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A later path for business customers.
In addition to individual customers, the company may in the future offer products to salons, retailers and other businesses according to their orders. This is a complementary path — not the starting focus. Wholesale orders are not intended to be prepared or fulfilled in large quantities.
Considered beauty.
Frequently Asked Questions
FAQ – Frequently Asked Questions
What is GANDELLE LUMIÈRE AB?
GANDELLE LUMIÈRE AB is planned as a Swedish e-commerce and trading company for beauty, cosmetics, skincare, haircare and personal care products, with a primary focus on individual customers.
Who will you sell to?
The business will initially focus on B2C sales to individual customers through an online store. At a later stage, the company may also serve business customers such as salons, retailers and companies, according to their orders — without focusing on large-scale wholesale.
Which market will you start in?
Sweden is the intended first market. The company does not currently operate outside Sweden. Expansion to other EU markets is planned only after the Swedish activity is established.
How will products be sourced?
The company plans to use order-based sourcing and fulfilment. Products will be sourced from suppliers in Sweden, or from other suitable suppliers, according to demand. The company does not intend to hold a large inventory or operate its own warehouse in the first phase.
Do you have a warehouse?
No. In the first phase, the company does not plan to operate its own warehouse. This is a deliberate, low-overhead model that keeps the business flexible as it is established.
How will orders be delivered?
The company plans to use suitable third-party delivery services depending on the order and destination. External delivery will be part of how individual orders are fulfilled.
Will you sell to salons or retailers?
This may be possible later, according to their needs and purchase requests. It is a complementary path, not the starting focus, and not large-volume wholesale.
Are you operating in the EU today?
No. The company plans to begin in Sweden. Any gradual expansion to other EU markets is intended only after supplier and customer relationships in Sweden have been developed.
How can I contact GANDELLE LUMIÈRE?
You can write to info@gandellelumiere.se or use the contact form on this website.
Is the company already trading?
The website presents the planned business. GANDELLE LUMIÈRE AB is being prepared as an e-commerce and trading activity; the descriptions on this site refer to the intended model, not to current sales, contracts or operations.
Let’s Connect.
For questions about the planned company, the online store or future cooperation — you are welcome to write to us.
- Email info@gandellelumiere.se
- Phone 076-927 77 71
- Phone 2 076-927 77 71
- Address Kavallerivägen 1B, 174 58 Sundbyberg, Sweden
- Location Sundbyberg, Stockholm County, Sweden
- Website gandellelumiere.se
- Hours Mon–Fri 09:00–17:00 CET